Resume

Overview

  • 13 years of successful, progressive experience in marketing management.
  • Specialist in B2B marketing operations for small businesses and start-up technology and service companies, particularly in the contact center industry.
  • Six years experience in client-facing activities and reporting to senior executives.
  • Expertise in enterprise-scale CRM, online marketing and integrated marketing campaigns.
  • Dedicated to servicing the customer, optimizing processes, accelerating revenue growth and increasing profitability.

Work Experience

Senior Director of Marketing
Interactive Softworks, Inc.
2006–Present

  • Marketing leadership role combined with sales quota accountability.
  • Drive demand for enterprise software products in B2B marketplace using integrated marketing techniques.
  • Contact center software solutions include predictive dialers, IVR, IP telephony, integration platform/middleware development framework, business process management suite.
  • Identify and qualify new business opportunities through direct sales, resellers and OEM partners.
  • Oversee relevant content creation including traditional and new media and all communications programs.
  • Coordinate the efforts of outsourced agencies for performance marketing initiatives.
  • Responsible for an account portfolio of enterprises, medium- and small-businesses.
  • Directly responsible for $1.5M of new sales annually.

Director of Marketing
Ryla Teleservices, Inc.
2003-2006

  • Senior management role with broad responsibilities in marketing, public relations and business development.
  • Marketing programs contributed to an increase of 43% in annual revenues in the first year.
  • Created demand for outsourced services resulting in excess of $10 million in revenues.
  • Contact center staffing solutions included inbound and outbound telesales, customer service, help desk support, fulfillment, and political/GOTV services.
  • Helped grow client portfolio by 900% through direct sales, partnerships and loyalty programs.
  • Achieved efficiencies and eliminated operating costs in multiple departments through process optimization.

Director of Interactive Marketing
Divine, Inc.
2001–2003

  • Specialized responsibility for interactive marketing activities and product development.
  • Coordinated the efforts of a cross-functional, globally distributed team of 20 marketers and developers.
  • Project Manager for corporate website, support portals and intranet development and e-mail marketing.
  • One of the leaders of a successful company-wide rollout of Siebel CRM system and integration for 500+ users.

Director of Interactive Marketing
Eshare Communications
1999–2001

  • Responsible for creating, staffing and managing interactive services department.
  • Project Manager for all internet marketing activities: website development, online advertising, e-mail marketing and CRM integration.
  • Managed 10-person team of graphic artists, writers, web developers, outsourced agencies and vendors.

Creative Services Manager
Melita International
1999–2000

  • Management role with responsibilities in marketing, web development and corporate communications.
  • Responsible for creation and delivery of corporate communications and marketing programs.
  • Managed two-person team and coordinated outsourced agencies and vendors.

Education

BA – Journalism & Mass Communications (Advertising)
University of South Carolina, Columbia, SC

Affiliations

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